Roadside Technologies, the UK’s leading supplier of variable message signs and highway monitoring equipment, has unveiled a new brand identity in line with its vision to provide the world’s leading technology and services for digital highways, setting the standard in safety, sustainability, and innovation.
Fronted by a distinctive monogram inspired by highway markings and sensor technology, the new brand features a capitalised logo in a modernised font, bringing the brand in line with Roadside Technologies’ aims to continue producing industry-leading technology.

Within this new look, deep black and striking green flow throughout – an ode to innovation and sustainability, with Roadside Technologies continuing to invest in and manufacture products that operate indefinitely on renewable energy sources.

To Managing Director Chris Moseley, the new brand identity is an ideal representation for the business. “As we’ve grown, we’re proud to have adhered to our principles of sustainability, and of continual investment in our people and our products, while remaining local and British built. Our new look is a dedication to that, and of our future” he said.

The new branding heralds the next chapter for Roadside Technologies, who are in the process of developing a number of new products designed to increase safety and visibility on roads and highways across the UK.

Despite many new projects on the go, along with a new brand identity and exciting innovations, the team at Roadside Technologies continue to stick to their roots – investing in people and designing and manufacturing products on-site in their Chesterfield HQ, using local materials where possible.

Of the update, Gary Bray, Commercial Director said “Roadside Technologies has built an excellent reputation within the highways industry for quality, sustainability and customer service. Our new brand signifies our continued commitment to our core values as the business innovates, and we move to the next exciting phase.”

For more information, visit Roadside Technologies’ website or contact info@roadside-technologies.co.uk.